by Jeff Backus | Mar 31, 2023
The best way to incorporate a story based selling approach to your backend sales process is to implement the service walk. The service walk is essential to creating more intrinsic value for your dealership. It also helps build awareness and familiarity of your service...
by Jeff Backus | Apr 21, 2022
Scroll down to check out each lesson. Thank you for enrolling in the First Approval Source Backend Products Training Course! In the lessons to come, you will learn about all of the protection products that we offer as well as the benefits they provide to your...
by Jeff Backus | Apr 21, 2022
The interest rate discussion is something we all seem to struggle with. Quoting interest rates early in the sales process is like playing in a minefield. The seemingly easy solution is to never discuss rates with customers before obtaining a credit application....
by Jeff Backus | Apr 21, 2022
Learn how to develop and maintain great relationships with your...
by Jeff Backus | Jan 15, 2022
Compliance may seem tedious at times, but there is a reason it is emphasized so seriously. A lack of a coherent and comprehensive compliance program can be costly. This course will give you actional steps that you can take to protect your dealership, and more...
